The eighth wonder of the Firmdale Hotels group of London has claimed its own corner in Soho since 2014, changing the city’s urban plans for the better. The Ham Yard hotel provided the area with much needed green space by creating its own urban village. The hotel sits in a leafy area and is surrounded by specially bought oak trees and an impressive 12 feet bronze ornament designed by renowned British sculptor Tony Cragg. Once you enter the hotel, you feel like you have reached a safe haven, a cool retro glam retreat, away from London’s craziness, its hectic car horns and busy streets. Exactly what a city like London needs, the Ham Yard is not just a hotel but a destination and a world of its own, presenting itself to its visitors as a hip necessity and a sweet escape.
The Ham Yard hotel is famous for its colorful and quirky design. The hotel is comprised of 91 rooms that are each a playful manifestation of creativity with the vibrant use of color, texture and pattern. The talent Kit Kemp from the Firmdale Group has added her touch to the design and interior of this urban masterpiece, and has decorated the hotel with a mixture of some of her unique designs, vintage finds and artist commissions.

The bedrooms are the epitome of laid-back luxury, with each an individual design. They all share the same characteristics of vibrant layers colors and bright and bold shapes in each and every corner of the rooms. Each room also offers its guests Firmdale's newest bath and beauty range called RikRak, a collection of top notch shampoos, conditioners, candles and pillow sprays. A night spent in one of the Ham Yard’s rooms feels like a night in a home away from home with its cozy homey feeling inspired by the colorful and vivid yet serene interior.

Aside from the 91 bedrooms, the hotel encompasses a lavish drawing room, a library, a “Soholistic” spa, an indoor and outdoor restaurants and dining areas, multiple bars and seating areas, 13 specialist stores, a 190-seat theater, a rooftop garden with a beautiful view of the London skyline, and dance floor with a disco ball and a funky crocodile installation. 

One of the Ham Yard’s key interior pieces is the original 1950s bowling alley imported specifically from Texas. Two oversized Howard Hodgkin paintings decorate the room. And as if that wasn’t enough, Kemp topped the interior décor with a carefully and artfully selected collection of retro bowling shoes purchased from around the world and showcased in Perspex boxes. 

Another unmissable highlight of the hotel is the Dive Bar that transports guests to a universe of Rock’n’Roll with its colorful and bright neon signs. The rest of the hotel is overflowing with Kemp’s extensive and refined assortment of objects, furniture, funky artwork, colors and patterns. The overall hotel venue is very retro-glam and certainly doesn’t feel like it is in Soho.
Tim and Kit Kemp’s Firmdale Hotels Group have undoubtedly set the bar high when it comes to the Ham Yard’s design, offering guests a stay like no other in the busy city of London – a very much needed necessity!

Photos Courtesy of THE HAM YARD HOTEL