GCDS continues to revolutionize street wear, as the Italian brand has recently inaugurated their first pop-up store in Milan. The city’s Porta Nuova shopping district houses the newly born, GCDS Hotel, located on Via Vincenzo Capelli. Previously capitalizing on e-commerce and international retail placement, including the Excelsior, GCDS rightfully so after such anticipation, has a space of their own in which to call theirs.
The newly popped up shop embodies all that is GCDS, from the electrifying neon signage to the palm printed walls, oversized disco décor and a claw arcade game stocked with GCDS treats. The store serves a nod to the element that has contributed to the success of the brand; the unwavering, consistent presence that remains diligently committed to the core essence of GCDS. Giuliano and Giordano Calza founded GCDS, the acronym for God Can’t Destroy Streetwear, as a contemporary sportswear line consisting both of menswear and womenswear. Through the creative vision of the Naples-born brothers, alongside the attributing credit of designer, Matteo Carraturo, GCDS has positioned itself as one of the most promising, individualistic brands, not just in the Italian market, but internationally influential as well.
Via Vincenzo Capelli, 5 Milan
Following three years of restoration, Gucci has unveiled its new headquarters this season, in the historic Caproni aeronautics factory built in 1915. The newly finished Gucci Hub houses over 250 employees, whilst merging Gucci offices, international showrooms and a venue functioned for their collection shows during fashion week. The venue will host Gucci’s shows from 2017 onwards, promising anticipated show goers an opportunity this coming fashion week in February.
Gucci’s CEO and President, Marco Bizzarri spoke of the hub in stating, “The concept and design of our new Milan location symbolizes every aspect of the new chapter that Gucci opened at the start of last year.” Bizzarri continued, “Our Milan location, which we have named the Gucci Hub- will be where we welcome buyers and press from around the world each season- now joins our two other centers of excellence in Italy.”
The new location is 100% sustainable replete with a tree-lined plaza, ample gardens, patios and green walls. The interior design is personally curated by Creative Director, Alessandro Michele, who opted to include one-of-a-kind pieces, a repurposed bar, old theatre seats and bespoke furnishings. The Gucci Hub is highly anticipated in attendance this February for Michele’s promising Fall Winter 2017 collection.
Alongside this new renovation, Gucci has reopened its presence in Galleria Vittorio Emanuele II in Milan. Standing on two floors, the shop has recently been renovated to accommodate menswear, womenswear and accessories. The boutique concept is followed from Creative Director, Alessandro Michele’s aesthetic and includes an interior that is both romantic and contemporary, with an emphasis and focus on travel.
The Italian jewelry brand ANAME merges the essence and spirit of New York with the Italian goldsmith tradition of Padua, culturally blending two worlds into the manifestation of design. Communicating personality with pop symbolism, the brand exemplifies the individuality behind a name, thus resulting in the genesis of ANAME. The Alphabet Collection represents the core of the brand, in the form of a ring designed as an initial, portraying and personifying a name, word or message. The collection expresses an individualistic sense of style and a metropolitan, avant-garde spirit.
Lucia Ferraro, CEO of ANAME gave life to the creation of the brand during a solitary journey in New York. Initiating from their mother’s experience and talent as a jewelry designer, Lucia, along with her sister, Press Coordinator and Designer of ANAME
Chiara Ferraro, set out to create the brand that would today become a fixture for those in the fashion industry. The expressive jewelry is available for purchase through the e-commerce site of the brand, as well as sold in the historical city center of Milan at Excelsior and Wait and See.
ANAME pays tribute to New York through the brand’s work of the sensed typical metropolitan space and a suggestive vibration, a vibration that not only speaks to the design of the company, but to the exponential momentum in which the brand will follow.
Dondup has inaugurated a new flagship store in Milan this season. The space, located on Via della Spiga represents the universe of the brand. The store positions itself as the first flagship store, and second physical store in Milan. The location will become a constantly evolving laboratory hosting activities related to the four aspects of the Dondup brand, defined to be art, music, design and fashion.
The flagship aims at exemplifying and communicating all that lies behind a piece of clothing and creating a dialogue of some sort. The multi-faceted and multi-purposeful space will also host periodically upcoming artists, temporarily presenting work, whether be samples of art or installations.
The inauguration comes just as the first step of a new retail concept and strategy for the brand, as the Milanese opening will be followed by a second store in Rome, and a further international expansion.
Via della Spiga, 50 Milan
Tiffany & Co.
It has been officially announced that Tiffany & Co. has set forth in the pursuit of opening their new boutique in the city of Milan. This will be the third boutique opening for the luxury brand. The boutique will function on two levels situated in Piazza Duomo. The inauguration reveal is expected for this spring.
To welcome the upcoming boutique is a historic Milanese building built in the second half of the 1800’s. The two level boutique is designed to leave visitors and guests with an incomparable experience. The luxurious design elements accompany the jewelry design of Tiffany & Co., which for over 175 years has focused on quality and excellence.
The EMEA President of Tiffany & Co., Marc Jacheet exclaimed, “To open an additional store in this city of international fame and luxury capital, where we are present since 1989, underlines the importance of the Italian market and our desire to continue to offer the style and innate elegance of Tiffany & Co. jewelry.
Piazza del Duomo, Milano
Written by JENNIFER PACCIONE
Visual Editor ANA RENATA CRUZ LARA GUERRA