Monogram and 80's

 From illustrious supermodel legacy, Kaia Gerber, to the stoic Hadid sisters, Day 2 of Milan Fashion Week saw a remarkable all-star cast of the latest generation of models take to the runway for Fendi’s Fall/Winter 2018 line. The almost century-old Italian fashion label, led by creative director, Karl Lagerfeld, is one of several to have joined the ranks of the grand logo revival of the 21st century, with their string of young and rising stars sporting “Fendi” and “FF” monogramming in abundance throughout the latest collection reveal.

We have barely seen the start of warmer days, and already we are yearning for the return of the cold weather seasons at the sight of this cozy conglomerate of designs that are the epitome of classy, elevated comfort. The overall color scheme was kept relatively neutral, featuring an array of black, navy, brown, and hushed nudes with the occasional pop of burgundy, red, and yellow that was often provided by the mid-calf boots that came equipped with each look. Timeless plaid and argyle patterned trench coats with belted waists rolled out in junction with capes, coats, and accessories that were oh-so-Fendi in the label’s signature fur, and will probably get just as many pets as your equally designer dog when you wear them. We’re actually surprised we didn’t see little Fido’s head pop out of one of the many oversized totes that left the more traditionally sized handbags and clutches somewhat unnoticed.

Casual, street-style sweaters with bold Fendi logos offered a surprising contrast that somehow seemed to work in juxtaposition with the noir inspired womenswear that saw squared shoulders and cinched waists throughout the no-nonsense powersuits that will have you slaying your day like a boss. We also saw delicate dresses, such as the blush, bell-sleeved dream that Bella Hadid donned, featuring an elegantly embroidered “F” at the waist, adding a more traditionally feminine touch to the collection, while still meshing well with the overall style of the show. Bella’s sister, Gigi Hadid, looked ready for business in a more understated, long-sleeved taupe and white accented dress featuring an elongated A-line skirt and collar in accompaniment with a “FF” monogrammed brown leather handbag.

As we’ve seen with multiple fashion week shows these last couple of weeks, hair was kept loose and styled back away from the models’ faces, allowing their naturally radiant and sculpted features to shine with minimal assistance from makeup and frou-frou hair-dos. Suffice it to say, the already widely recognizable and established brand that is Fendi just became even more undeniably known as Karl Lagerfeld spells it out loud and proud upon the garments of Fendi’s newest line, in keeping with the latest logo trend. And why not? If you’re wearing Fendi, there’s absolutely no reason everybody shouldn’t know it! After this supremely impressive showing, we can’t help but want to hoist Lagerfeld over our heads and carry him through the streets while chanting, “Fendi! Fendi! Fendi” as we hurriedly march through Spring and Summer to get our hands on these clothes.

Written by Briana McNair
Visuals by Olga Sorokina
Photo by Gerson Lirio

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