Яндекс.Метрика

IMRAN AMED

MERGING BUSINESS AND FASHION



Imran Amed manifested online site, Business of Fashion in 2007 and has since advanced in an initiative to turn Business of Fashion into an empire. Amed, 40, was born in Calgary, Canada to Indian parents whom had emigrated from East Africa in the 1970s. Amed graduated from Harvard University and worked at a consulting firm in London before launching a site aimed to bridge the cavernous gap between creative and business in fashion. The founder and CEO of Business of Fashion aims to bring a unique understanding of both the creative and commercial aspects of the industry. 




“One of my first observations when I met people in the industry was this gulf in understanding between the creative side and the business side. It’s like they spoke a different language. BoF translates business for fashion people,” concludes Amed. Amed’s creative ingenue is expressed and praised at the forefront of each of his ventures. The industry force has been named in Fast Company’s annual list of the Most Creative People in Business, British GQ’s list of 100 Most Influential Men in Britain, Indian GQ’s list of 50 Most Influential Global Indians, British Vogue’s list of 25 New Fashion Faces to Watch and Wired UK’s list of 100 Most Influential Figures in Britain’s Digital Economy. 




Furthermore, Amed has established himself as a credible, incisive interviewer, conducting interviews with industry revolutionaries including Karl Lagerfeld, Raf Simons, Kate Moss, Dolce & Gabbana, Giorgio Armani, Tom Ford and Tommy Hilfiger, alongside an impressively lengthy roster. In appealing to not just the creative, but the business as well, he has also interviewed CEOs of global fashion brands including Chanel, Gucci, Fendi, Calvin Klein, Nike, Valentino and Yves Saint Laurent. Amongst his varied success, his motto remains stationary, “Content is the most important currency.”




Amed single-handedly initiated an evolution of how the industry is generally perceived. The international, multi-billion-dollar industry is conceptualized and served with a side of creativity for readers to indulge, comprehend and savor. Whilst also acting as a barometer, in the chance that House’s such as Gucci and Balenciaga are in pursuit of a new designer, industry insiders look to, Amed has transcended BoF as one of the most traffic-generated, content-driven media outlets today.


Written by JENNIFER PACCIONE
Visual editor JUAN JOSÉ LOAIZA


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