It’s incredible to believe that the always young Jeremy Scott is celebrating his 20 years in fashion. The American designer showed a collection full of colours, iridescent gargantuan stones, comics, and camouflage. For the occasion, as the show notes describe, he reinterpreted iconic designs with a limited capsule collection, depicting signature logos and slogans like “Keep Fashion Weird” and “Viva Avant Garde”—emblazoned in a graffiti-esque design for his fifth campaign in 1999 featuring Maryanne Fletche, Marleen, Devon Aoki and Zora Starr. A celebrity front-row was suited for the occasion; from Paris Hilton to Lionel Richie, who was there to support daughter Sofia. And a top model cast included the likes of Joan Smalls, Karlie Kloss, and Gigi Hadid.


Jeremy Scott was born in Kansas in 1974, and studied at Pratt Institute in Brooklyn. When he moved to Paris he thought he would get a job right away. But that never happened so his first collection came out as a necessity to survive and express himself. Inspired by the J.G Ballard book Crash and the idea of body modification, he created pieces such as a high heel featuring a bone-coloured heel wrapped around the ankle like a bandage. With favour reactions and excellent reviews, Paris wanted to hear more about this new designer. After conquering the fashion capital and having a brilliant reputation of his own, Scott wanted to explore a new horizon, and L.A. seemed a fine place. It wasn’t easy to prove his decision was a befitting one—even Anna Wintour refute it—but Scott knew exactly what he was doing. His namesake label not only grew, but he also partnered up with brands such as Adidas, Swatch, and even Magnum. 


In 2013 he was named creative director of Moschino, the eccentric Italian brand that conquered the fashion scene during the 80’s. Jeremy revitalised it, amalgamating his personal aesthetic with the brand’s heritage. He revolutionised a classic brand, put it on Instagram and expanded it—recently they released a make up line that sells exclusively at Sephora. Katy Perry, Miley Cyrus, and Paris Hilton are some of the celebrities that love the designer and wear his clothes.  As for this 20th anniversary collection, Scott created ‘fun fashion.’ He’s an expert in his own way.


The new ‘see-now-buy-now’ capsule collection is available at Colette, Selfridges, and on JeremyScott.com.

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